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| Characteristic value X | No. of Samples |
|---|---|
| 13 | 4 |
| 14 | 6 |
| 15 | 16 |
| 16 | 8 |
| 17 | 6 |
| No. of Staff Members | No. of hours worked |
|---|---|
| 5 | 0–19 |
| 12 | 20–24 |
| 25 | 25–29 |
| 40 | 30–34 |
| 15 | 35–39 |
| 8 | 40–45 |
| List I (Concept / Philosophy) | List II (Model Code) |
|---|---|
| I. Customer is the controlling factor | A. Structural Model A |
| II. Marketing is an integrating factor while customer is the controlling factor | B. Structural Model B |
| III. Marketing is the controlling factor | C. Structural Model C |
| IV. Marketing is more important than others | D. Structural Model D |
| V. Marketing is as equal a function as the others | E. Structural Model E |